Web Management

Barrett Media has produced and managed websites for a wide variety of organisations including clubs and societies, retailers, importers and distribution firms, construction firms, manufacturers and multinational companies. Our core belief is that the information we are presenting is the most important aspect of the website. We strive to include as much valuable and useful information for end-users as possible. We also believe in constant reworking and extension of existing information to facilitate customer/member retention.

"We were initially apprehensive about having a website which would be updated weekly, but when our membership database doubled from 3000 to 6000 within six months we realised that it was a valuable addition to our efforts - in fact it became our number one means of communication with our members."
John I - Old Boys Union

"[Barrett Media] saved us thousands. We were very impressed with the results, but more importantly our customers were using it!"
Len M - Manufacturer

What your website should do for you?

A website can be a powerful tool in generating new business, awareness or even income. I am sure you have heard this before. However, simply having a website does not mean that it just generates new business, awareness or income automatically on its own.

A website should be informative to your clients and potential clients. This is fundamental to the entire idea of the internet. Far too many sites look impressive, but lack any kind of relevant or engaging material which helps create a lasting impression, repeat visits and potential income and a positive business impact.

A website should be relevant. Any information which exists should be relevant to both the times and current state of your enterprise. Many companies have a site developed and then just leave it untouched online to stagnate and quickly become irrelevant.

A website should be easy to use. Too often you look at a page and say, so where do I find what I am looking for (this should NEVER happen). It should be immediately apparent where information is placed within the structure of a site without having to search or ask the question.

Design should be for the sake of functionality and improving the perceived quality of the information being presented. Overly elaborate designs detract from functionality and quality information presented poorly lacks credibility. It is important that the design of a site hinder neither the functionality nor the perceived value or quality of the information being presented. Also on a sub-conscious level if your website is easy to deal with and provides quality product then it is perceived that the experience will be the same with your enterprise as well.

Your site should allow a user time to absorb as much quality information about your enterprise as they can in order to make a well informed decision about whether or not to engage any sort of relationship with you. If your site can be completely read in 1 minute, this is a bad thing. If it takes about 15 minutes to read through then you have time to actively engage the user and aid them in choosing your enterprise over someone else. Time builds comfort and understanding.

The fundamental question you should ask is this:

"Does my website actually do anything for my business besides give out my contact details?"